J.R. Roach and his wife, Virginia, started Performance Produce in 2007, relying on their own experience in the produce industry and a dream of offering good service at a fair price – the kind of service that they wanted for their own family.
“We react quickly” to customers’ needs, J.R. says. “That’s what sets us apart.”
Performance Produce has developed a farm model that offers a partnership with the farmer. “We put up the money and before we do anything, we lay out the cost and projections. We make everything from the seed to the final sale transparent. This is unique in the industryand we call it our Square Deal Partnership.”
Now with locations in North Carolina and Florida, Performance Produce offers distribution, repacking, inspections, and warehouse space.
With diversification and a unique business model, Performance Produce is ready to earn your business